A creative collective based in Zürich

COMMUNITY

CONTENT

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COMMERCE

I've spent the last 5 years working with startups to build communities, create content and develop commerce. Let's explore the right combination of community, content and commerce that can can transform any creators career or a startups journey. Whether you know it or not, you are building a movement. Let's figure out what that means.

The Formula:

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Community

Odio facilisis mauris sit amet mas sa vitae tortor condi me ntumes lacinia. Dignissim suspendisse in est ante. Netus et males uadiras fames ac turpis egestas. Elit ata imperdiet dui accumsan sit amet.

Content

Odio facilisis mauris sit amet mas sa vitae tortor condi me ntumes lacinia. Dignissim suspendisse in est ante. Netus et males uadiras fames ac turpis egestas. Elit ata imperdiet dui accumsan sit amet.

Commerce

Odio facilisis mauris sit amet mas sa vitae tortor condi me ntumes lacinia. Dignissim suspendisse in est ante. Netus et males uadiras fames ac turpis egestas. Elit ata imperdiet dui accumsan sit amet.

Your Job Is To Create Value

Your Job Is To Create Value

Your Job Is To Create Value

Your Job Is To Create Value

Building Community is Smart Business - hear Erica Kuhl, VP at Salesforce, share the evolution of Community becoming a strategic differentiator in the market

Movements as Part of A Business Model

1. Tap into a cultural movement / community – not the individual as is done in traditional models.

2. Do not focus on persuading people – it is about understanding & tapping into what they already believe or care about.

3. Emphasize sharing instead of selling. Think Pull versus Push marketing and engaging with your audience rather than talking at them.

4. Most importantly, stop talking about yourself / your brand and join a conversation about anything but your product but focus on the cause, belief and movement.

Adam Morgan, founder of eatbigfish and author of Eating the Big Fish explains the concept of a challenger brand and the benefits it can have on a business.

Projects

I would like to personally thank you for your outstanding product. It really saves me time.

HRO Production

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Your art should be nominated for service of the year. It fits our needs perfectly.

HRO Production

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You guys are the best. Keep up the great work. Thank you so much for a job well done. Thanks!

HRO Production

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Adam Morgan, founder of eatbigfish and author of Eating the Big Fish explains the concept of a challenger brand and the benefits it can have on a business.

Podcast

The Mashstartup Podcast is A podcast for Africa’s opportunity seekers, problem solvers, future shapers, world builders and entrepreneurs hosted by Mashudu Modau. This is a sp

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Selebogo Molefe has been a maverick in the South African entrepreneur ecosystem development sector for more than 10 years. Through his work at The Hookup Dinner and The peoples Fun

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This weeks episode is with Justine Flynn, the co-founder of social enterprise retail startup Thankyou Group. Thankyou is a social enterprise that was founded in Melbourne in 2008.

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David Donde introduced Speciality Coffee Roasting to Cape Town and South Africa. Opening his first public roasting venture in 2006 and of course establishing Truth Coffee in 2009,

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BCKRDS (pronounced back-roads) is a branding & design consultancy, based in Johannesburg. The consultancy was founded by SamuBelle and Wade Moonsamy. A year ago we met to colla

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Liz Letsoalo is an Entrepreneur, Public Speaker, consultant in South Africa and the founder of Masodi Organics. Their Hair & Skin Care products are thoughtfully made to be kind

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Want to connect with me?

Lets drive impact together. mash@mashstartsup.co.za

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