What Makes A Brand

BCKRDS (pronounced back-roads) is a branding & design consultancy, based in Johannesburg. The consultancy was founded by SamuBelle and Wade Moonsamy. A year ago we met to collaborate to develop what Lutcha is – and would become as a brand. This podcast is the final stage of that process and officially our effort to present our brand to the world. Learn more about BCKRDS here

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